To be successful today on the hyper-competitive web, a good looking site is only the starting point, and if you want to stand out and convert visitors into customers, a modern Website Designing Service must go beyond simply a good looking site and dive more into the deep science that is human behavior. At Digishot, we know effective web design is not only about what is aesthetically pleasing but it is also all about what is comfortable, subtle, informative, and persuades the user to take action.
The Science Behind Effective Website Designing Services
When businesses invest in a website designing services, the idea is usually to get a web presence that merely looks good. While having something that looks good is great, the true power of web design comes from its ability to affect our decision-making without us even knowing it. The color palette, placement of buttons, font styles, etc., is going to evoke some kind of emotion, create trust, or persuade the user to do something that was not necessarily intended.
As a digital marketing agency in Gurgaon, we are always looking for ways to apply psychology and develop websites that inform, engage, persuade, or convert.
Key Psychological Principles Driving Conversions in Modern Web Design
At Digishot, we use aspects of psychological principles within our website designing services. Here are some of the psychological principles we have implemented through the process of designing websites, converting into sales:
1. Color Psychology: Setting the Emotional Tone
Color is not just how something looks, if the color is purposely chosen can communicate powerful emotions and associations. A well thought out website developing service will consider color alone and factor the messages it conveys when planning a new website.
- Blue: Often tied to ideas of trust, reliability and professionality (and therefore abundant on corporate and technology sites).
- Green: Often conveys ideas of growth, nature and peace (but sometimes on sites of eco-friendly brands, and as “go buttons”).
- Red: Often evokes a sense of urgency, passion and excitement (and works well, but sparingly, when used on buy now buttons or sales alerts).
- Yellow: This can communicate ideas of optimism and warmth (and is often sprayed on the most important highlights, or calls to attention).
Using color in the proper way can modify a user’s mood, and gently nudge their focus to where we want it, usually through established and recognized points of conversion.
2. Visual Hierarchy: Facilitating User Attention
Visual hierarchy provides a clear method to identify the most significant information and call to action. In our website design and development services, we implement visual hierarchy specifically utilizing:
- Size and Contrast: Large, bold elements and high contrast elements tend to be attended first.
- Spacing (Whitespace): Adequate empty space surrounding key elements allows them to have visual prominence, complexity is reduced, and cognitive load is reduced.
- Position: The important elements are located in the reading pattern F or Z pattern. The CTAs are illustrated to be the first elements available to view or click on at the top.
Effective visual hierarchy brings what the user is searching for to the forefront; it helps reduce confusion, improves the user experience, and encourages and persuades the users to convert.
3. Social Proof: Building Trust and Reducing Hesitation
Humans are social by nature, and we often look to others for affirmation, particularly when deciding. Our website designing services include:
- Customer Testimonials and Reviews: Real-world customers voluntarily review their experiences with your company which in turn creates instant trust.
- Star Ratings: Star ratings, especially on e-commerce product pages are so visually engaging, and it does filter through a purchase decision.
- “As Seen On” Logos: Logos related to readings on media recognition and trusted partner logos do add credibility.
- Visitor Counters: Telling your visitor how many people have recently purchased or viewed a page is an element of popularity and urgency.
These elements help reassure a new visitor that other people like ‘them’ have visited your site to trust your brand and had positive customer experiences.
4. Scarcity and Urgency: Inspiring Action
The Fear of Missing Out (FOMO) is a huge motivator. When you create some scarcity or urgency it can help increase your conversion rates. You can do this through:
- Limited Time Offers: “Sale ends in X hours!”
- Limited Quantity Notifications: “Only 3 left in stock!”
- Countdown Timers: For promotions or event registrations.
The important note here is to use these tactics ethically. If a business overuses them or uses them deceptively, there is nothing worse than having FOMO and being duped. A reputable website designing service is going to ensure that they use them authentically and provide real value.
5. Friction Reduction: Making Conversion Effortless
Every step, misconception, and distraction creates “friction.” Friction is anything that elongates the path to a desired action. Our website design and development dervices take great care to reduce friction by:
- Clear Call-to-Actions (CTA): Buttons should be large, colorful and use action related descriptions (i.e. “Get My Free Quote”, “Download Now”, “Add To Cart”).
- Simple Navigation: Easy to navigate menus as well as a search bar that allows users to quickly search and find information.
- Consistent Design: Identical look and feel across all pages creates a familiarity and trust with the user.
You want your customers to have the quickest, most intuitive journey from the start to the final conversion point.
Digishot: Your Partner for Psychologically-Driven Web Designing Services
At Digishot, we are more than a digital marketing agency or a website design and development services provider. At Digishot, we take pride in being digital experience builders, and we know that design, psychology, and business results are separate, but intricately tied together. This is why we have designed our website design dervices to make your website look fantastic and work harder for your business and drive measurable conversions.
By combining visual aesthetics with a psychological approach and deploying the appropriate design elements, we make sure that every pixel is used to lead visitors from a click to a conversion. Let’s create a website that not only dazzles but actually delivers. Let’s build your online presence that speaks to the mind and hearts of your customers.
