The success of your website’s SEO depends on multiple factors. And the location of the hosting server is indeed one of the aspects to consider. Indeed, it plays an important role in the SEO of your website. In this guide, Adgency360 will explain to you how the location of the hosting server can impact the SEO of your website. And why it is important to choose the right hosting for your website
Of course, when you create a website, you try to choose the best options to build your site: CMS used, your best plugin for SEO. … But when it comes to choosing the hosting, you have to be very careful. Every Internet user has already experienced a website that loads very slowly and other sites that load with incredible fluidity. Well, this is partly due to the hosting server used to host the files that make up the website. There are hundreds of hosting offers on the web, some of which are specialized according to the CMS of your website. For example, there are hosting providers specialized in WordPress, Joomla, Drupal, PrestaShop etc.
You will find many hosting offers on the Internet. The technicality, the options and the offer that you choose will be taken into account in the loading time of your Internet site. The more efficient the host, the better the performance of the site. The time it takes your site to load is also an important point for the performance of your SEO. It is therefore crucial to pay attention to the hosting server. Let’s dig a little deeper now into the different factors to take into account regarding the location of the hosting server.
Does hosting server location affect SEO?
Yes, it does! The straightforward answer is yes, the location of the hosting server has a big impact on your website’s SEO. I will show you how. I assume that you are all aware of the difference between domain name and web hosting. Because you must understand that every website has an IP address. And this address is related to the hosting server you are using. To take an analogy with a postal mail, the last name on the envelope corresponds to the domain name, the address corresponds to the IP address of your server.
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Let’s take an example. Imagine that you are located in France and your server is in the United States. Google will therefore consider that your website is mainly designed for users located in the United States. However, another factor is the extension you use. There are different types of domains that you can choose from. If you know what a domain name is and how it works exactly, you are already halfway there.
If your goal is to target customers near your geographic location, it is wise to look for a web host whose server is close to your location. Before choosing a provider, it is essential to check where their server is located or what different server locations they offer. A German web host may also offer servers in France and vice versa. If the host does not have a server near your targeting area, it is better to choose another one.
How does hosting server location affect loading speed?
Website speed can be annoying and scare away your users. You have to manage many elements like scripts, images, videos, content, and links. You have to make sure that everything is aligned properly so that your website never slows down. In this regard, you can take help of website speed testing tools like Google page speed to check whether your website is loading at the expected speed or not. For example, imagine that you have hundreds of images and videos on your website, which may be the reason for your slow loading speed. In such a case, you can for example set up lazy loading for your WordPress site and manage the loading speed of your images in a more granular