A website is a vital platform for marketing and customer engagement. It is essential to ensure that your site is easy to find in search results. So, you should focus on search engine optimization (SEO). Keyword research and link building are the top priorities when it comes to SEO. But the impact of web hosting on SEO should not be overlooked. You should use a hosting provider that offers web hosting for SEO .
SEO-focused web hosting providers consider all the factors that can affect their clients’ SEO and tailor their hosting services to each factor.
In this article, we start by answering a question that many business owners ask themselves: does web hosting affect SEO ? SEO-friendly hosting brings increased traffic and sales from the moment your site launches.
Does web hosting affect SEO?
Most of the elements that influence your site’s SEO are related to the quality of the hosting service.
If you choose a hosting provider that can’t provide all of these features, you’ll have a hard time getting the traffic you want to your site. SEO has a lot of moving parts, all of which are important.
For example, you can create engaging content with the best keywords for your niche. But if your site loads slowly, all that content will be useless to you. Slow page speed will affect your SEO when search engines crawl your site. If they can’t crawl your entire site due to performance issues, some of your content may not be indexed, and any errors may be flagged as untrustworthy.
Likewise, if your web host has lightning fast servers and a 99.9% uptime guarantee. But does nothing to help you optimize your site or get a suitable domain name. You are missing some essential pieces of the SEO puzzle. Even if a provider has checked most of the SEO hosting boxes. If they haven’t optimized their service for overall performance or security in their plan features. They don’t provide everything you need in SEO hosting. They don’t.
What is important with hosting for search engine optimization is that it includes in its service everything that is important for SEO.
How to Choose a Web Hosting Provider for SEO
Given the significant impact that web hosting can have on SEO, it makes sense to carefully evaluate a provider’s approach to hosting elements for SEO. In the following sections, we cover five key elements to consider when choosing a web hosting company.
Speed and reliability are top priorities
The time it takes for a web page to fully load in a user’s browser is an important factor. About 40% of consumers wait no more than 3 seconds for a page to load before clicking on it. Google has made it clear that page speed is one of the metrics used in its search algorithm, so sites with slow loading pages will be at a disadvantage in search rankings.
Slow sites are also harder for search engines to crawl. When the limit is reached, search engines move on. Even if all of your pages are crawled or not. If your pages are not crawled, some of your content will no longer be used for ranking.
When it comes to web crawling, if your site is down, search engines will find out. Search engine bots will try to access your site multiple times per day. If the crawler tries to crawl your site and encounters a page error, your content will not be indexed. After a few hits, your website will be flagged as untrustworthy and your search ranking will drop.
To avoid the negative impact on your SEO caused by slow loading pages or a down site. You should choose a hosting provider that uses the latest and most advanced servers and equipment.