Many businesses are equipping themselves with SMS campaign software to harness the power of SMS marketing. This software helps streamline marketing workflows and deliver highly engaging and personalized messages to your customers. 📱
We’ve compiled a list of the top 10 SMS marketing software to help you choose the right one for you. Before we look at the software options, let’s take a look at the must-haves for your SMS marketing software.
What should you look for in SMS campaign software?
Here are some essential features to consider when selecting SMS marketing software:
Scalability and international deliverability: Choose a platform that offers global reach and support for international characters. Also, make sure the software can accommodate increased message volume, user accounts, and future custom integrations.
**Campaign Management: Look for features like scheduling, segmentation, and automation to streamline your campaigns and target specific audiences
Reporting and Analytics: The tool should track key metrics such as open rates, click-through rates, and discussion rates to measure campaign performance and identify areas for improvement.
Integration: Make sure the software integrates with your existing CRM, email marketing platform, and other tools for a unified workflow
Compliance and Security: Choose a platform that adheres to relevant regulations such as TCPA and GDPR and offers robust security features to protect your data and customer information
User-friendliness: Opt for an intuitive interface with clear navigation and easy-to-use features to maximize efficiency and minimize the learning curve
Two-Way Communication: Choose software that enables two-way discussions with customers, fostering engagement and relationship building
Top 10 SMS Marketing Software to Use in 2024
Here is your curated list of SMS marketing software to help you start and scale your SMS marketing campaigns . My job is to study the best features and limitations to find what works for you.
1. Klaviyo
via Klaviyo With over 300 native integrations, Klaviyo is known for compiling customer data and delivering impactful insights.
The Klaviyo platform leverages intelligent machine learning algorithms and tighter integration with shopping cart software like Facebook and Shopify to segment customers and drive engagement. This helps increase revenue and reduce cart abandonment rates.
2. Klaviyo’s Best Features
Take advantage of 300+ pre-built subscription integrations and tools
Create a unique SMS signup form that is optimized for mobile visitors
Support for MMS images and GIFs in SMS messages
Integration of SMS subscription links to encourage new registrations
3. The Limitations of Klaviyo
Lack of solid support after registration
Users report that advanced features are difficult to learn
Higher rates for SMS
4. Klaviyo Price
Free: 150 free monthly SMS/MMS credits
Email: Starting at $45/month
Email and SMS: Starting at $60/month
Klaviyo ratings and reviews
G2: 4./5 (1000+ reviews)
Capterra: 4.6/5 (390+ reviews)
5. Omnisend
via Omnisend Omnisend combines automated texts with emails and push notifications into a single automated workflow. Unlike most SMS marketing tools, it does not require an email address to create the user’s identity.
Omnisend offers multiple tools like SMS, WhatsApp, pop-ups and push notifications to deliver robust cross-channel communication. It gives you flexibility in campaign creation and management.
6. Omnisend best features
Create multiple triggers for different customer stages
Improve automation with 30 pre-built workflows
My work with 150+ pre-made templates for different use cases
Integrate forms into campaigns to build SMS lists
7. Limitations of Omnisend
It does not integrate with Google Analytics and other customer relationship management software
Lack of A/B testing functionality
8. Omnisend Price
Free: $0 for 60 SMS (one time)
Standard: $16/month
Pro: $59/month
Omnisend Reviews and Ratings
